Vende Tu Casa

Privacy Policy

Privacy Policy for Vende Tu Casa, LLC

Effective Date: 02/13/2025

Last Updated: 02/13/2025

Vende Tu Casa, LLC (“Company,” “we,” “our,” or “us”) is committed to protecting your privacy and ensuring transparency in how your data is collected, used, shared, and, where permitted by law, sold. This Privacy Policy describes your rights under applicable federal and state privacy laws, and how you can exercise those rights, including the ability to opt-out of data sales or sharing.

By using our website, www.VendeTuCasa.com (the “Website”), or engaging with our services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Website and our services.

Information We Collect

We collect a broad range of personal, financial, property-related, and technical data to deliver our services effectively, improve the user experience, and comply with applicable laws and regulations. The data collected depends on how you interact with our Website and services. Below is a comprehensive breakdown of the information we collect.

Categories of Information

Personal Identifiers

We collect personal identifiers to verify your identity, facilitate transactions, and communicate with you effectively. This includes:

  1. Full Name: Collected when you register an account, submit inquiries, or complete transactions.
  2. Email Address: Used for creating accounts, sending transaction updates, and marketing communications (if you opt-in).
  3. Phone Number: Required for real-time updates regarding transactions, customer support, or appointment scheduling.
  4. Mailing Address: Collected for verifying property ownership, preparing legal documents, and ensuring accurate correspondence.
  5. Login Credentials: When you create an account, we collect your username and password to secure your access.

Examples of Use:

  • Verifying the identity of sellers and buyers during real estate transactions.
  • Sending email confirmations for listing submissions, offers, or account changes.Providing customer support via phone or email for inquiries about property listings.
  • Sending promotional emails or SMS messages about new property listings, special offers, or market updates tailored to user preferences.
  • Using browsing and interaction data to deliver targeted advertisements or personalized marketing campaigns on our platform and third-party sites.
  • Conducting surveys or requesting feedback to improve marketing strategies and customer engagement.

Demographic Information

Demographic data helps us tailor our services and provide insights into user preferences. This includes:

  1. Gender(optional): May be collected for surveys or demographic analysis.
  2. Age or Date of Birth: Collected when required to verify age eligibility for using certain services.

Examples of Use:

  • Aggregated demographic insights to improve marketing strategies.
  • Ensuring compliance with age-related legal restrictions (e.g., for certain real estate transactions).

Financial Information

To process payments, evaluate offers, and comply with legal requirements, we collect:

  1. Bank Account Details: For direct deposits, refunds, or cash offers to sellers.
  2. Credit/Debit Card Information: Collected via secure payment gateways for service fees or purchases.
  3. Payment History: Tracks all financial transactions completed through our platform.
  4. Social Security Numbers (SSNs): Required for tax reporting, identity verification, and compliance with federal regulations and may be used for applications with homeowners’ and condominium associations.

Examples of Use:

  • Processing service fees for listing properties on the Website.
  • Issuing refunds or direct deposits for completed transactions.
  • Reporting earnings or payment details to the IRS for tax purposes.

Property Information

Property-specific details are critical for creating accurate listings and facilitating transactions. We collect:

  1. Property Address: Used to list properties for sale and verify their location.
  2. Valuation Details: Includes appraisals, market analysis, or estimated values.
  3. Photographs and Videos: Provided by users or captured by us to enhance property listings.
  4. Financing Details: Includes information about existing mortgages, equity, and other financial obligations.
  5. Legal Documentation: Includes deeds, contracts, or purchase agreements required during real estate transactions.

Examples of Use:

  • Displaying property details in online listings to attract potential buyers.
  • Conducting market analysis to help sellers determine competitive pricing.
  • Using property photographs and videos in marketing campaigns.

Usage Data and Online Identifiers

We automatically collect technical data about your interactions with our Website to enhance functionality, ensure security, and analyze user behavior. This includes:

  1. IP Address: Identifies your geographic location and detects potential fraud or unauthorized access.
  2. Browser Type and Version: Ensures compatibility with our Website.
  3. Device Information: Includes details about the operating system and hardware used to access our Website.
  4. Referring URL: Tracks how you arrived at our Website (e.g., from a search engine or third-party link).
  5. Pages Visited and Time Spent: Provides insights into user behavior and preferences.
  6. Cookies and Tracking Technologies: Collects data about your browsing activities to improve personalization and performance.
  7. Marketing Retargeting:We may use collected data, including cookies and online identifiers, to deliver personalized advertisements on our Website, through email and/or across third-party platforms.

Examples of Use:

  • Analyzing user engagement to optimize Website design and functionality.
  • Detecting and blocking suspicious activity, such as repeated failed login attempts.
  • Tracking referring URLs to measure the effectiveness of marketing campaigns.

Preferences and Behavioral Data

Behavioral data helps us understand user preferences and tailor our services. We collect:

  1. Marketing Preferences: Tracks whether you have opted into or out of promotional communications.
  2. Search Criteria: Includes filters such as price range, property type, or location preferences used during property searches.
  3. Survey and Feedback Responses: Provides insights into user satisfaction and service improvements.

Examples of Use:

  • Sending personalized property recommendations based on saved search criteria.
  • Refining marketing campaigns based on user feedback.
  • Developing new features or tools based on survey responses.

Sensitive Data

Sensitive data is collected only when necessary and handled with the utmost security and confidentiality. This includes:

  1. Financial Standing: Evaluated for determining eligibility for cash offers or financing services.
  2. Social Security Numbers (SSNs): Required for compliance with tax and financial reporting laws and may be used for applications with homeowners’ and condominium associations.
  3. Identity Verification Documents: Includes government-issued IDs or utility bills for verifying identity and preventing fraud.

Examples of Use:

  • Verifying the identity of users in high-value transactions.
  • Complying with anti-money laundering regulations.
  • Ensuring accurate reporting to tax authorities.

User-Uploaded Documents

In addition to the categories of data outlined above, users may upload documents, such as contracts, preapproval letters, bank statements, and other sensitive materials, to share with sellers or other parties through our platform.

Sources of Information

We collect information from multiple sources, including:

  1. Directly from You: When you create an account, submit property details, or complete a transaction.
  2. Automatically Through Technology: Using cookies, analytics tools, and other tracking technologies during your interactions with our Website.
  3. From Third-Party Sources: Including real estate agents, marketing affiliates, payment processors, and public records.
  4. During Transactions: Information may also be collected from financial institutions, title companies, or other parties involved in the transaction process.

Why We Collect Information

The information we collect is essential for:

  1. Facilitating property listings and transactions.
  2. Providing personalized user experiences.
  3. Ensuring legal and regulatory compliance.
  4. Enhancing the security and functionality of our Website.
  5. Delivering marketing and promotional content.

Examples of Purpose-Specific Collection:

  • Collecting payment details to process fees for flat-fee listing services.
  • Gathering property photos and descriptions to create compelling online listings.
  • Using cookies to track user behavior for improving Website navigation.

Retention of Information

We retain your data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Retention periods vary depending on the type of data.

You may request deletion of your data under applicable privacy laws, subject to legal or regulatory exceptions. See Section 4 for more details on exercising your rights.

How We Use Your Information

We use the information we collect to provide our services, improve your experience, support business operations, comply with legal obligations, and ensure the security of our platform. Below is a comprehensive explanation of how each category of data is utilized.

Primary Uses

Transaction Processing

We use your information to facilitate property listings, connect buyers and sellers, and manage related transactions. This includes:

  1. Property Listings:
    • Using property details, photographs, and valuation information to create accurate and attractive listings on our Website.
    • Enhancing listings with additional features (e.g., video tours, 3D walkthroughs) to attract buyers.
  1. Buyer-Seller Communication:
    • Sharing contact details between buyers, sellers, and their agents to streamline negotiations and transactions.
    • Facilitating inquiries about listed properties through email or phone communication.
  1. Identity Verification:
    • Verifying personal identifiers (e.g., name, address) to confirm the legitimacy of buyers and sellers.
    • Using Social Security numbers (SSNs) and government-issued IDs for anti-fraud measures and compliance with legal regulations.
  1. Contractual Agreements: Preparing and processing purchase agreements, deeds, and other legal documents using the personal and property-related information provided.
  2. Payment Processing: Collecting and using financial data to process payments for flat-fee services, refunds, or direct deposits related to cash offers.

Service Enhancement

We use the information collected to personalize user experiences, improve Website performance, and develop new features. This includes:

  1. Customizing User Experiences:
    • Using preferences and behavioral data to recommend properties or services tailored to your needs (e.g., location, budget, property type).
    • Saving your search filters and preferences for easier access during future visits.
  1. Improving Website Functionality:
    • Analyzing usage data (e.g., pages visited, time spent on the Website) to identify areas for improvement.
    • Fixing technical issues and optimizing Website performance across different browsers and devices.
  1. User Feedback and Surveys: Using feedback and survey responses to assess user satisfaction and refine our services.
  2. Testing and Development: Conducting internal testing to develop new features, improve functionality, and enhance the user experience.

Marketing and Promotions

We use personal and behavioral data to create and deliver targeted marketing campaigns. This includes:

  1. Email Marketing:
    • Sending newsletters, updates, and promotional offers about our services.
    • Informing you of new property listings, market trends, or changes to our offerings.
  1. Personalized Advertising:
    • Using browsing history and preferences to display relevant ads on our Website or through third-party platforms (e.g., Google Ads, Facebook).
    • Retargeting users with ads for properties or services they previously viewed on the Website.
  1. Event Invitations and Offers: Inviting users to webinars, virtual tours, or promotional events tailored to their interests.
  2. Third-Party Promotions: Sharing data with trusted marketing partners for joint promotions or offers.

Legal and Compliance

We collect and use information to comply with applicable laws, regulations, and legal processes. This includes:

  1. Tax Reporting: Using financial data and SSNs to comply with IRS requirements and other tax reporting obligations.
  2. Fraud Detection and Prevention:
    • Monitoring activity on the Website to detect fraudulent or unauthorized behavior.
    • Using identity verification documents to prevent impersonation, identity theft, or other malicious activities.
  1. Legal Requests and Obligations:
    • Disclosing data in response to subpoenas, court orders, or other lawful requests.
    • Retaining transaction records as required by law for audits, investigations, or litigation.
  1. Consumer Protection Laws: Ensuring compliance with state-specific privacy laws, including opt-out requests and data retention policies.

Customer Support

We use your data to provide effective customer service and resolve issues related to your account or transactions. This includes:

  1. Responding to Inquiries:  Using contact details to answer questions about property listings, offers, or account-related issues.
  2. Resolving Disputes: Accessing transaction history and user-provided data to mediate disputes between buyers and sellers.
  3. Account Management: Assisting with account recovery (e.g., password resets) and troubleshooting technical problems.

Document Uploads

We allow users to upload documents, such as contracts, preapproval letters, and bank statements, to facilitate real estate transactions. These documents are used solely for the purpose of sharing with relevant parties (e.g., potential buyers, sellers, or agents) to streamline transaction processes.

Limitation of Liability:

While we take appropriate security measures to protect uploaded documents, Vende Tu Casa, LLC is not responsible for any private, sensitive, or confidential information uploaded in error. Users are solely responsible for reviewing and ensuring that any documents they upload do not contain information they do not wish to share.

Secondary Uses

Research and Development

We aggregate and analyze user data to improve our services and develop new tools. This includes:

  1. Aggregated Data Analysis:
    • Identifying trends in property searches, pricing, and user behavior to inform future updates.
    • Conducting market research to improve our understanding of user needs and preferences.
  1. Feature Testing and Development: Using anonymized data to test new features and assess their effectiveness before rollout.

Fraud Prevention and Security

We use data to protect your account and ensure the security of our platform. This includes:

  1. Monitoring Activity:
    • Using usage data and online identifiers to detect suspicious behavior, such as repeated failed login attempts.
    • Blocking IP addresses associated with unauthorized access or malicious activities.
  1. Implementing Security Measures:
    • Encrypting sensitive data, such as payment details and SSNs, to prevent breaches.
    • Regularly auditing internal systems for vulnerabilities.

Legal Obligations and Compliance

We retain and use your data as required by law or to protect our rights. This includes:

  1. Retaining Records:
    • Storing transaction history and related documents for legal or regulatory purposes (e.g., audits, disputes).
    • Using personal data to demonstrate compliance during investigations or legal proceedings.
  1. Adhering to Privacy Laws: Processing opt-out requests, deletion requests, and other privacy-related inquiries in accordance with state-specific laws (e.g., CCPA, FCDPA).

Examples of Combined Data Use

Sometimes, data is used across multiple purposes to deliver seamless service and comply with obligations. Examples include:

  1. Facilitating a Real Estate Transaction: Personal identifiers, property information, and financial data are used to create a listing, connect buyers and sellers, and process payments.
  2. Targeted Marketing Campaigns: Behavioral data (e.g., browsing history) and demographic information are combined to personalize property recommendations or email campaigns.
  3. Dispute Resolution: Transaction history, identity verification documents, and communications are reviewed to mediate conflicts between parties.

Limitation of Liability for User-Uploaded Documents

By uploading documents to our Website, you acknowledge and agree to the following:

  1. User Responsibility: You are solely responsible for ensuring that any documents or information you upload do not contain sensitive personal, financial, or confidential information that you do not intend to share. We strongly advise reviewing all documents thoroughly before uploading.
  2. No Liability for Errors: Vende Tu Casa, LLC assumes no liability for any private, sensitive, or confidential information uploaded in error by users. This includes, but is not limited to, information contained in contracts, financial statements, or identification documents.
  3. Data Handling: While we implement robust security measures to protect uploaded documents, we are not responsible for unauthorized access or misuse of documents resulting from user error, such as sharing login credentials or uploading documents to incorrect listings.
  4. Document Deletion: Users may request the deletion of uploaded documents through their account settings or by contacting our support team at [Insert Contact Information]. However, we are not liable for any consequences arising from documents shared before such deletion requests are processed.
  5. Third-Party Access: Documents uploaded to our platform may be accessible to other users, such as potential buyers or sellers, as part of our service offerings. Vende Tu Casa, LLC is not responsible for how third parties use or disclose the information contained in these documents.

By continuing to use our services and uploading documents to our Website, you agree to these terms and acknowledge your responsibility for managing your private information.

For further questions or assistance, please contact us

How We Share and Sell Your Information

At Vende Tu Casa, LLC, we may share or sell certain types of data to trusted third parties as part of providing our services, marketing efforts, and business operations. Below, we outline the purposes, categories of recipients, and rights associated with the sharing or selling of your data.

Sharing Your Information

We share your information with third parties in a secure and controlled manner to fulfill the purposes outlined in this Privacy Policy. Sharing is limited to the following categories of third parties and purposes:

Payment Processors

  1. What is Shared: Name, email address, phone number, and payment details (e.g., credit card or bank account information).
  2. Purpose: To securely process service fees, refunds, and deposits.
  3. Third Parties Involved: Stripe, PayPal, or other payment gateways.

Marketing Platforms

  1. What is Shared: Email addresses, browsing behavior, and property preferences.
  2. Purpose: To deliver targeted advertisements, email campaigns, and social media promotions.
  3. Third Parties Involved: Google Ads, Facebook Ads, email marketing services like Mailchimp, and/or any other 3rdparty company services.

Real Estate Affiliates

  1. What is Shared: Property information, user contact details, and transaction-related data.
  2. Purpose: To connect buyers, sellers, and agents; streamline negotiations; and facilitate closing processes.
  3. Third Parties Involved: Licensed real estate brokers, agents, or affiliated service providers.

Legal and Regulatory Authorities

  1. What is Shared: Any information required by law, including personal identifiers, financial details, and transaction history.
  2. Purpose: To comply with subpoenas, court orders, audits, or government investigations.
  3. Third Parties Involved: Federal, state, or local authorities (e.g., IRS, FTC, or local courts).

Service Providers and Contractors

  1. What is Shared: Technical data (e.g., IP address, device type) and user preferences.
  2. Purpose: To support website hosting, customer service, analytics, and security.
  3. Third Parties Involved: Website hosting providers, cloud storage platforms, and analytics tools (e.g., Google Analytics).

Business Partners

  1. What is Shared: Property-related data, financial standing, or contact details.
  2. Purpose: To recommend complementary services, such as title companies, home inspectors, attorneys or lenders.
  3. Third Parties Involved: Title insurance providers, mortgage brokers, and inspection agencies.

Data Aggregators

  1. What is Shared: Anonymized and aggregated data (e.g., market trends or property statistics).
  2. Purpose: To analyze real estate market patterns and improve services.
  3. Third Parties Involved: Industry researchers or commercial real estate platforms.

Selling Your Information

Where permitted by law, we may sell certain types of personal data to third parties for business purposes. Below is a breakdown of what data is sold, to whom, and for what purpose.

What Data May Be Sold

  1. Personal Identifiers: Name, email address, and phone number.
  2. Behavioral Data: Browsing history, search criteria, and property preferences.
  3. Property Information: General property details and valuation data.

To Whom Your Data May Be Sold

  1. Marketing Platforms: For creating custom advertising audiences and improving ad targeting.
  2. Business Partners: For cross-promotions and joint marketing campaigns related to real estate services.
  3. Data Aggregators: For market analysis, research, and commercial resale.

Purpose of Selling Data

  1. Targeted Advertising: Delivering ads tailored to your preferences and browsing behavior.
  2. Market Research: Generating insights about user behavior and preferences in the real estate market.
  3. Partner Collaboration: Offering related services, such as mortgage or title services, through third-party partners.

Your Right to Opt-Out

  1. Opt-Out Mechanism: Users have the right to opt-out of the sale of their personal information.
    • Opt-out requests can be submitted through:
    • The “Do Not Sell My Personal Information”link on our Website.
    • Emailing info@VendeTuCasa.com with the subject line “Opt-Out Request.”
  1. Processing Time: Opt-out requests are processed within 15 business days, as required by applicable privacy laws.
  2. Limitations: Opting out does not affect the sharing of data with service providers necessary for delivering services or fulfilling legal obligations.

Security Measures for Shared and Sold Data

We prioritize the security of your data when sharing or selling it. Measures include:

  1. Data Minimization:
    • Sharing only the data necessary to fulfill the specific purpose.
  1. Encryption:
    • Transmitting sensitive information using secure encryption protocols.

Exceptions to Data Sharing or Selling

  1. Mergers or Acquisitions:
    • In the event of a merger, acquisition, or sale of our business, user data may be transferred to the acquiring entity.
  1. Legal Compliance:
    • Sharing data to comply with laws or protect our rights does not constitute a “sale” under applicable privacy laws.
  1. Aggregate and De-Identified Data:
    • Sharing anonymized data that cannot reasonably be linked to an individual is not considered a “sale.”

User Control Over Sharing and Selling. Users have the right to control the sharing and selling of their personal data.

Access to Your Data. You can request a copy of your data, including a detailed list of third parties with whom it has been shared or sold.

Request Deletion. Users may request deletion of personal data shared with third parties, subject to legal retention requirements.

Opt-Out Rights. Users can opt-out of the sale of their personal data at any time. For more details, see “Your Right to Opt-Out”.

Your Rights Under Privacy Laws

Users have specific rights regarding their personal data under federal and state privacy laws. These rights vary depending on your state of residence and include accessing, correcting, deleting, or opting out of the sale of your personal information. Below is a detailed explanation of your rights, categorized by state, along with instructions for exercising those rights.

General Rights. Regardless of your state, you are entitled to the following basic rights:

Access. You have the right to know:

  • The categories of personal data we collect about you.
  • The purposes for which we collect, use, or share your data.
  • The specific pieces of personal data collected about you.
  • The categories of third parties to whom your data has been shared or sold.

Correction. You may request that inaccurate or incomplete personal data we hold about you be corrected.

Deletion. You may request that we delete personal data we have collected from you, subject to the following exceptions:

  • To complete ongoing transactions.
  • For fraud detection and prevention.
  • To comply with legal obligations.

Opt-Out. You may request that we:

  • Stop selling your personal information.
  • Cease sharing your data for targeted advertising.

Data Portability. You may request a copy of your data in a portable, machine-readable format for easy transfer to another service.

STATE-SPECIFIC RIGHTS

The following states have enacted privacy laws that grant additional rights to their residents. Below is a breakdown of these rights and how to exercise them.

California (CCPA and CPRA). California residents have robust rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). These include:

  1. Right to Know:
    • You can request detailed information about the personal data collected, including specific data points and third-party recipients.
  1. Right to Delete:
    • You can request the deletion of your data unless it is needed for legal or transactional purposes.
  1. Right to Opt-Out:
    • You can opt-out of the sale of your personal information or sharing it for targeted advertising.
  1. Right to Correct:
    • You can request updates to incorrect or outdated personal information.
  1. Right to Limit Use of Sensitive Data:
    • You can restrict the use of sensitive data (e.g., Social Security numbers) to only what is necessary for transactions or compliance.

How to Exercise Your California Rights:

  1. Visit our “Do Not Sell My Personal Information” link on the Website.
  2. Submit a request via email at info@VendeTuCasa.com with the subject “California Privacy Request.”
  3. Call us at 1-877-305-2272 to speak with our privacy team.

Florida (FCDPA)

Under the Florida Consumer Data Protection Act (FCDPA), Florida residents have similar rights:

  1. Right to Access:
    • Request the categories and specific data collected, along with the purposes of collection.
  1. Right to Delete:
    • Request the deletion of data unless it is required for legal compliance or ongoing transactions.
  1. Right to Opt-Out:
    • Opt-out of the sale of personal data for advertising or profiling purposes.

How to Exercise Your Florida Rights:

  1. Email info@VendeTuCasa.com with the subject “Florida Privacy Request.”
  2. Call our privacy hotline at 1-877-305-2272.

Virginia (VCDPA)

The Virginia Consumer Data Protection Act (VCDPA) grants the following rights to Virginia residents:

  1. Right to Access:
    • Request access to personal data and information about its processing.
  1. Right to Correct:
    • Update inaccurate or incomplete personal data.
  1. Right to Delete:
    • Request deletion of personal data unless retained for legal or transactional purposes.
  1. Right to Opt-Out of Targeted Advertising:
    • Opt-out of profiling and the use of data for targeted advertisements.
  1. Right to Appeal:
    • If a request is denied, you can appeal our decision within 30 days of receiving the denial.

How to Exercise Your Virginia Rights:

  1. Submit a verified request via email to info@VendeTuCasa.com, with the subject “Virginia Privacy Request.”
  2. File an appeal within 30 days of a denied request by replying to our original response.

Colorado (CPA)

The Colorado Privacy Act (CPA) provides similar rights, including:

  1. Right to Access:
    • Know the personal data we collect and how it is used.
  1. Right to Correct:
    • Request updates to inaccurate or incomplete data.
  1. Right to Delete:
    • Request data deletion, subject to retention requirements.
  1. Right to Opt-Out:
    • Prevent the sale of your data or its use for targeted advertising.

How to Exercise Your Colorado Rights:

  • Email us at info@VendeTuCasa.com with “Colorado Privacy Request” in the subject line.

Connecticut (CTDPA)

The Connecticut Data Privacy Act (CTDPA) provides:

  1. Right to Access:
    • Request details about data collection and processing.
  1. Right to Correct:
    • Request corrections to inaccuracies.
  1. Right to Delete:
    • Request deletion of your personal data, subject to exceptions.
  1. Right to Opt-Out:
    • Opt-out of data sales and targeted advertising.

Utah (UCPA)

The Utah Consumer Privacy Act (UCPA) includes:

  1. Right to Access:
    • Know what personal data is collected and for what purpose.
  1. Right to Delete:
    • Request deletion of your data.
  1. Right to Opt-Out:
    • Opt-out of data sales and targeted advertising.

How to Exercise Rights for Connecticut and Utah:

  • Contact us at info@VendeTuCasa.com specifying your state of residence and the nature of your request with subject “[Your State] Privacy Request.”

Exercising Your Rights

Verification Process

To protect your privacy and prevent unauthorized access, we may ask you to verify your identity before processing requests. This may include:

  1. Providing a copy of a government-issued ID.
  2. Confirming account details, such as your email address or recent transaction history.

Processing Time

  1. Requests are typically processed within 45 daysof receipt.
  2. If additional time is required, we will notify you and provide an explanation for the delay.

Submission Methods

You may exercise your rights through the following channels:

  1. Email: Send your request to info@VendeTuCasa.com.
  2. Phone: Call our privacy hotline at 1-877-305-2272.

Opt-Out of Data Sales and Sharing

At Vende Tu Casa, LLC, we respect your right to control how your personal data is used, including the sale or sharing of your information. This section explains your rights and how you can opt-out of data sales and sharing.

Understanding Data Sales and Sharing

  1. What Constitutes a Sale:

Under privacy laws (e.g., CCPA/CPRA), the “sale” of data includes sharing personal information with third parties in exchange for monetary or other valuable consideration. Examples include:

    • Providing hashed email addresses to advertising networks for audience targeting.
    • Sharing property preferences with real estate partners for cross-promotional campaigns.
  1. What Constitutes Data Sharing:

Sharing data for targeted advertising or analytics purposes, even without monetary exchange, may qualify as “sharing” under some laws (e.g., CPRA).

  1. Categories of Data Sold or Shared:
    • Personal Identifiers: Name, email address, phone number.
    • Property Data: Property preferences and transaction details.
    • Behavioral Data: Browsing activity and search criteria.

Your Right to Opt-Out

  1. Right to Opt-Out of Sale or Sharing:

You can instruct us not to sell or share your personal data with third parties for any purpose, including advertising or analytics.

How to Opt-Out

  1. Online Opt-Out:
    • Click the “Do Not Sell or Share My Personal Information” link available on our Website’s footer.
  1. Email Request:
    • Send an email to info@VendeTuCasa.com with the subject “Opt-Out Request” and specify the data categories you want excluded from sale or sharing.
  1. Phone Request:
    • Call our privacy hotline at 1-877-305-2272and request to opt-out of data sales or sharing.

Limitations of Opt-Outs

  1. Essential Services:
    • Opting out does not prevent us from using your data for purposes necessary to provide requested services, such as completing a real estate transaction.
  1. Third-Party Data:
    • If your data has already been shared with third parties, you may need to contact them directly to exercise opt-out rights.

Security Measures

We are committed to safeguarding your personal information and have implemented robust security measures to protect against unauthorized access, use, or disclosure. Below are the specific actions we take to secure your data.

Encryption and Data Protection

  1. Data Transmission:
    • All sensitive data, such as payment information or Social Security numbers, is encrypted using Secure Sockets Layer (SSL) technology during transmission.
  1. Data Storage:
    • Data is stored on secure servers protected by advanced encryption algorithms and physical safeguards.
  1. Authentication Protocols:
    • User accounts are protected by strong password requirements, multi-factor authentication, and account lockout after multiple failed login attempts.

Access Control

  1. Internal Access:
    • Access to personal data is restricted to authorized personnel who require it to perform their job functions.
    • Employees undergo regular training on data security and privacy compliance.
  1. Third-Party Access:
    • Third-party service providers are contractually obligated to maintain strict confidentiality and implement security measures consistent with industry standards.

Monitoring and Audits

  1. Regular Audits:
    • We conduct periodic audits of our data security protocols to identify vulnerabilities and implement necessary updates.
  1. Monitoring Tools:
    • Real-time monitoring systems detect unauthorized access or suspicious activity.

Incident Response

  1. Breach Response Plan:
    • In the event of a data breach, we may notify affected users promptly and comply with applicable legal reporting requirements.
  1. Notification Methods:
    • Users may be notified via email, Website alerts, or postal mail, depending on the severity of the breach.

Updates to This Privacy Policy

We reserve the right to modify this Privacy Policy to reflect changes in our practices, technology, legal requirements, or other factors. Users are encouraged to review this Privacy Policy periodically to stay informed about any updates.

Frequency of Updates

  1. Periodic Reviews
    • We review this Privacy Policy at least annually to ensure compliance with evolving laws, regulations, and industry standards.
  1. Changes in Business Practices
    • Updates are made when there are significant changes in:
    • The types of personal data we collect.
    • How we use, share, or sell personal data.
    • Relevant legal or regulatory requirements.

Notification of Updates

  1. Public Posting
    • Updated versions of this Privacy Policy will always be available on the Privacy Policy page of our Website.
    • A clear “Last Updated” date at the top of the page indicates when the most recent changes were made.
  1. User Responsibility
    • It is your responsibility to regularly review this Privacy Policy for updates.
    • By continuing to use our Website or services after an update, you agree to the terms of the revised Privacy Policy.
  1. Optional Notifications
    • At our discretion, we may notify users of significant updates through:
    • Email notifications to registered users.
    • Website banners or pop-up messages prompting users to review the updated policy.
    • These notifications are not guaranteed, and users should not rely solely on receiving them.

User Consent for Updates

Continued use of the Website or services after an update is published constitutes acceptance of the revised Privacy Policy.

Historical Versions

  1. Archive of Policies
    • We maintain an archive of previous versions of this Privacy Policy for transparency and legal compliance.
  1. Requesting Prior Policies
    • Users may request access to historical versions of this Privacy Policy by emailing us at info@VendeTuCasa.com.